The real price is hardware, software, setup time, content upkeep, and recovery when the screen fails.
Approvals, playlists, asset libraries, templates, and multiple contributors.
A dashboard, menu, slide page, schedule, or campaign URL may only need a reliable player.
One Screen Keep on-device license option for a single TV.
Use online management only when the rollout needs dashboard control.
Try the workflow before you commit to a larger stack.
A booth, conference, church event, open house, or pop-up may only need a stable screen for a few days.
Start with the content source. Then choose the lightest screen setup that can run it reliably.